Hello Beautiful was founded in San Francisco in 1999 and relocated to Sonoma County in 2001.

Karen has utilized her years of expertise to create services, beauty "boost" camps and memberships to develop a blend of professional facials and a daily home care regimen offered exclusively at Hello Beautiful Skin.

She enjoys watching the transformations of confidence and esteem that just “happen” after her clients learn how to manage their complexion. To freely enjoy social engagements, professional situations or just looking at themselves in the mirror and no longer seeing skin imperfections or blemishes - this is HUGE!

“The best way to prolong a problem is to keep looking for a ‘quick fix'.”  -Karen Borgfeldt, Esthetician